The Smart way to manage your trade sales.

Our Mission:

Is to streamline the process of trading used vehicles in the most efficient, fairest and transparent manner for the mutual benefit of dealerships and traders.

How It Works

On your PC, tablet or smart phone enter the vehicle reg, complete the OLU appraisal, and with one click send to the underwriters of your choice.
OLU, brings clear, concise, real time information on your company’s trade sales operation directly into the boardroom.


  • Send photos and/or video clips.
  • All bids are timestamped and recorded.
  • Access reports securely from anywhere at any time.
  • A reliable and faster method for pricing your trade ins.
  • Stored securely in the Cloud.


OLU was created in 2006 by PJ McKenna to formalise the whole process of pricing and disposing of "trade vehicles". The core values of OLU are based on good and fair practice from both sides, Dealers and Underwriters. Long term strategic thinking building lasting relationships between the best Dealerships and the best Traders.

Born 19-10-2006, Reinvented 09-03-2011
OLU is available to all Car Dealers 

Contact Us

To request a free - no obligation demo, fill in the form below.

We will try our best to get back to you as soon as possible.



Universal Business Park
Old Naas Rd.
Dublin 12, Ireland.


Phone:    +353 86 255 4170

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